01 PROFESSIONAL
MY SKILLS
E-COMMERCE
DIGITAL MARKETING
SOCIAL MEDIA
CONTENT PROD
STRATEGIC MARKETING
I'M francois de vevey.
Experienced omni-channel digital marketer.
More than 10 years in digital marketing (brand & agency side) with an extensive background in working with international premium brands in all aspects of consumer marketing, brand marketing & digital strategy including creative services, social media and e-commerce.
Apart of this, I love travelling, going to art contemporary exhibits, having a good glass of wine or even two (and sometimes more), skateboarding and listening to people's stories.
02 education
September 2008 to June 2009
Marketing and advertising generalist at SAWI (Swiss Teaching School of marketing, advertising and communication), Lausanne, Switzerland.
September 2002 to September 2006
Master in Political Science at University of Lausanne, Switzerland.
September 1998 to June 2002
Bachelor’s degree in modern languages (German, English, Spanish) at College Saint-Michel in Fribourg, Switzerland.
03 Experience
JUNE 2020 - NOVEMBER 2022
Nestlé Nespresso Headquarters
Vevey Switzerland
Global Digital Shopper XP Project Manager
Elevating the digital brand positioning on Nespresso e-commerce and on e-retailer brand stores (Amazon, TMall, Fnac, Media Markt, John Lewis, Rakuten …) to ensure long term loyalty.
Enhancing the customer experience by having an effortless service offer and an individualized customer journey. One direct report.
Achievements: revamp of the entire Nespresso e-commerce website, on boarding new brand identity, UX/UI, SEO optimization, tone of voice, offers and services. To be launched globally (+70 markets). Rework of Nespresso mini sites and product pages on e-retailers platforms, globally.
DECEMBER 2015- JUNE 2019
Nestlé Nespresso Headquarters
Lausanne Switzerland
Global Digital Communications Project Manager
Developing creative and impactful digital content with agencies with the objectives to adapt the 360 communications campaigns. Driving purchase and positive word of mouth. Positioning Nespresso as an innovative company. 45 markets support for rollouts the master campaigns (emailing, websites, social media, TVC, displays, SEO). Definition of KPIs and analytics. Working closely with CRM, Dev - webmastering, Media and Products Teams.
Achievements: coffee and machine launches, sustainability/recycling content creation to improve recycling rate, content development for subscription programs launched in +15 markets.
SEPTEMBER 2012-FEBRUARY 2015
Account Manager
For Philip Morris International Operations Center Headquarter - global communications, part of the digital consumer and trade engagement team. Development of online consumer engagement activities across markets for Marlboro. Managing PMI account -especially Marlboro (Brand Building Group) - and maintaining an excellent client relationship. Establishing budgets, ensuring timely deliverables, writing creative briefs, coordinating the internal teams.
Development and follow up of the global ATL and BTL communications (websites, mobile apps, POS material, promotions for consumers).
Leo Burnett - Publicis Group
Lausanne-Switzerland
JULY 2019- MAY 2020
Nestlé Nespresso Headquarters
Lausanne Switzerland
Global Communication Production Project Manager
Managing the production of communication campaign across all touchpoints and channels (TV, print, digital, social, trade). Working in close collaboration with production agencies to support delivering content and campaigns for over 70 markets in line with the creative idea and creative execution. Contributing to aligning with markets on requested deviations and bespoke assets to ensure final delivery in line with the global concept. Coordinating the localization of campaign assets in all languages and formats across markets and suppliers.
MARCH 2015- DECEMBER 2015
Content Producer
Development and content production for dedicated projects Nike DACH, Nike Lab France (websites and social media content).
Freelance
Paris-Lausanne-Zurich
MARCH 2011-DECEMBER 2017
Novembre Magazine
Paris - Lausanne
Brand and Marketing Development
Aside of my daily job, brand development of Novembre Magazine, independent title sold worldwide. Marketing and advertising development of the magazine on and offline.
Novembre is an online and bi-annually printed magazine that explores the worlds of art and fashion to challenge cultural trends and produce innovative imagery.
APRIL 2009-AUGUST 2012
GreenGraffiti Communications
Lausanne Switzerland
Account Manager Partner
For the first sustainable communication agency in Switzerland (working on the national and international levels). Identifying and developing new business opportunities, strategic marketing advices to the client, coordination between the client and the internal teams (4 people), providing of inputs and market analysis data, brief preparation for the creatives, strategy and solutions developments regarding their images and their targets, budget preparation, sustaining and supporting relationships with existing and prospective clients, follow-up for companies such as Universal, Land Rover, H&M, Laax, L’Oréal, Smart, WWF or Starbucks Coffee.
SEPTEMBER 2008- MARCH 2009
Saatchi & Saatchi - Publicis Group
Geneva Switzerland
Account Internship
For Emirates Airlines at the national level, Orange (national) and Novartis-Voltaren-Lamisil (global communication budget). Brand identity and strategy, development, coordination and operational follow-up for the advertising communications (ATL and BTL) and for New Business Department (global and national), development of advertising strategies, exploration and briefs, advices and ideas for advertising campaigns, building companies’ brands and images.
CONTACT
Feel free to contact me, either you would like to do business together or simply getting to know me! Let's get in touch.
Tel: +41 (0)77 446 28 63